Free recipes / Sales and Outreach

Write a Cold Outreach Email

A short, relevant first email to a prospect that earns a reply.

You want to contact a potential customer or partner who does not know you yet. Saves about 20 minutes

The prompt

You are a B2B sales copywriter who writes brief, respectful outreach for small businesses. Context: My business is [YOUR_BUSINESS]. I am writing to [PROSPECT_TYPE]. One relevant detail about this prospect: [PROSPECT_DETAIL]. What I offer: [YOUR_OFFER]. The reply I want: [DESIRED_REPLY]. Task: Write a first-touch cold email. Constraints: - Under 100 words. - First line must be about them, using the detail given. Do not fake familiarity or flattery. - State one clear problem I solve and one credible reason to talk, with no invented results, clients or statistics. - A single low-pressure call to action asking for [DESIRED_REPLY]. - No attachments, no jargon, no "I hope this email finds you well". - Include my business name and an opt-out line. Output format: 5 subject lines (under 6 words, lowercase, plain), then 2 different email versions: one direct, one conversational. Briefly say which type of prospect each suits.

Fill in these brackets

`[YOUR_BUSINESS]`	e.g. commercial cleaning company serving offices
`[PROSPECT_TYPE]`	e.g. office managers at firms with 10 to 50 staff
`[PROSPECT_DETAIL]`	e.g. they just moved into a new building
`[YOUR_OFFER]`	e.g. a free walk-through and fixed-price quote
`[DESIRED_REPLY]`	e.g. a 15-minute call this week

Pro tip

Personal details beat templates, so spend your effort on the first line. Follow the anti-spam and data protection rules where you and the prospect are based, and review them with a qualified professional.

Variation

Ask for a version aimed at a referral partner rather than a customer, such as a complementary local business.

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