A calm, professional public reply that owns the issue and invites the customer back offline.
A customer has left a critical review and you want to respond without getting defensive. Saves about 15 minutes
[BUSINESS_TYPE] | e.g. family-run bakery |
[REVIEW_TEXT] | paste the full review |
[WHAT_REALLY_HAPPENED] | your honest account in 2 to 3 sentences |
[CONTACT_METHOD] | e.g. email me at the address on our website |
Wait a few hours before replying to a heated review. Future customers read your reply more than the reviewer does.
Ask for a private follow-up message to the reviewer as well, written in a warmer and more personal tone than the public reply.
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