Free recipes / Website and SEO

Write Homepage Copy That Converts

Clear homepage text with a headline, benefits, proof placeholders and a call to action.

Your homepage is vague, outdated or does not say what you do within five seconds. Saves about 45 minutes

The prompt

You are a conversion copywriter who specializes in small business websites. Write the homepage copy for a [BUSINESS_TYPE]. Target customer and their problem: [TARGET_CUSTOMER] Main offers: [KEY_OFFERS] What makes us different: [WHAT_MAKES_US_DIFFERENT] The one action we want visitors to take: [MAIN_ACTION] Constraints: A visitor must understand what we do, who it is for and what to do next within five seconds. Use plain words at a school reading level. No hype words and no claims I cannot prove. Where proof is needed (reviews, numbers, photos), insert a clearly marked placeholder instead of inventing it. Make the call to action identical wherever it appears. Output format: 1) Three headline options with a subheading each. 2) Page sections in order: hero, problem, offers, how it works in 3 steps, proof placeholders, FAQ teaser, final call to action. 3) A list of photos or visuals to add.

Fill in these brackets

`[BUSINESS_TYPE]`	e.g. mobile dog grooming
`[TARGET_CUSTOMER]`	who you serve and their main problem
`[KEY_OFFERS]`	your top 2 to 4 services or products
`[WHAT_MAKES_US_DIFFERENT]`	honest differences, not slogans
`[MAIN_ACTION]`	e.g. book a free quote

Pro tip

Read the headline aloud to someone unfamiliar with your business. If they cannot repeat what you do, rewrite it.

Variation

Write the same page for a second audience, such as business customers instead of households.

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