Free recipes / Strategy and Positioning

Write a Clear Positioning Statement

A one-paragraph positioning statement plus three versions you can use on your website, in ads and in conversation.

You struggle to explain why customers should pick you over the alternatives. Saves about 30 minutes

The prompt

You are a brand strategist who works with small businesses. Help me write a positioning statement. Context: My business is a [BUSINESS_TYPE]. My target customer is [TARGET_CUSTOMER]. The main problem I solve is [MAIN_PROBLEM]. My approach is [YOUR_APPROACH]. Customers currently turn to [ALTERNATIVES]. Task: Write one positioning statement using this structure: For [who], we are the [category] that [key benefit], unlike [alternatives], because [reason to believe]. Then rewrite it as (1) a 12-word website headline, (2) a two-sentence ad intro, (3) a spoken answer to the question 'So what do you do?'. Constraints: Plain language. No buzzwords or vague claims like 'best quality'. Every claim must be something I could prove. If my inputs are too vague to be specific, ask up to 3 clarifying questions before writing. Format: Four labelled sections, then a short note on which version to use first and why.

Fill in these brackets

`[BUSINESS_TYPE]`	e.g. family-run bakery with two shops
`[TARGET_CUSTOMER]`	e.g. busy parents of school-age children
`[MAIN_PROBLEM]`	e.g. no time to cook healthy dinners
`[YOUR_APPROACH]`	e.g. weekly pre-portioned meal kits from local farms
`[ALTERNATIVES]`	e.g. supermarket ready meals, big meal-kit brands

Pro tip

Test the spoken version on three real customers. If they repeat it back in their own words, it works.

Variation

Run the prompt twice, once for your best customer type and once for your second best, and compare the results.

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